Invest in the Fastest Growing Natural Hair Product in the US
$9B+ global industry
Steadily growing at a 7.1% CAGR.
Internal rate of return of 25%
Cash on cash return of approximately 3X over 5 years and 9X over 10 years.
$1M export order to India
The Global Market
The global Hair Care The industry is a $9B+ industry, CRIA is an ideal companion for post-COVID and post-chemo hair loss/ fall. Especially due to the Covid Pandemic there is an increased hair loss of almost 400% amongst those who contracted the virus.
CRIA Hair Product
CRIA Hair is designed to scale and service the global market, it’s a low-risk investment based on existing clientele and our team's 20+ years of experience. With a return on investment of 25% or cash on cash return of approximately 3X over 5 years and 9X over 10 years.
How It Works
What is CRIA Hair?
80% of people will experience hair loss at some point in their lives. For those, we’ve created an ideal solution that is:
Vegan
Affordable
Gluten-Free
Cruelty-Free
Powered by only 4 organic ingredients, CRIA Hair and ScalpBooster align with and empower the body to give users a healthier and stronger hair that lasts without any side effects.
CRIA is inclusive and it works for anyone experiencing:
Hair Loss
Brittle Hair,
Thinning Hair,
Over-Processed Hair,
Itchy Scalp
Post-COVID and Cancer Hair Thinning
Our Unique Market Edge
The global Hair Care Market is set to reach $9B with a CAGR of over 7.1% in the next 3 years.
Our 5- 7 year growth plan includes introducing:
Men’s Grooming Products ($70B market)
Teens Grooming Products ($200M market in the U.S. alone)
Men’s Grooming Products ($270B market)
Our Market Strategy
CRIA Hair is designed to scale to service a global market and the growing need in the Hair Care sector.
CRIA is positioned in organic beauty which is right now an industry with high margin, high recurrence, and high multiples which leads to healthy exit opportunities
Our product margins are 74% which we can increase by 20% if we control in-house production.
Our Unique Market Edge
Minoxidil, the only FDA-approved hair growth chemical that is found in products like Rogaine and Bosley, is actually a vasodilator known for its side effects including:
High Blood Pressure
Heart Palpitations
Acne
Nausea
This means that Minoxidil is only limited to specific hair issues like Alopecia.
In sharp contrast, CRIA works for:
Anyone experiencing small or aggressive hair issues
Preemptive use to prevent hair problems
All ages, genders, and ethnicities
Results from CRIA are visible as soon as one application and within 4 weeks of using it at least 3 times per week (customers report healthier, stronger, thicker hair and
cleaner scalp)
Why Now?
Market Trends:
The Global Hair Care Market is growing CAGR of 20%+ from 2020 to 2030
Covid has already caused a 400% hair loss rate, increasing the demand for solutions.
45% of growth in the plant-based space is coming from emerging brands, this represents a golden opportunity for small brands to disrupt the market.
Consumer Trends:
Consumers are seeking products with ingredients written in easy-to-understand terms, without artificial ingredients like preservatives, sulfates, and parabens. Some of the leading “free-from” earches include :
Artificial Fragrance (up 37%)
Artificial Sweeteners (up 25%)
Antibiotics (up 27%).
It seems that today’s shoppers are voting with their dollars for “natural” products with minimal man-made additions. CRIA is custom crafted with only 4 organic ingredients, which perfectly positions us to satisfy this demand.
Meet The Founder
Shubra Sharma, ph.D.
Founder, CEO, CRIA, A Beauty and Wellness For-Profit Company
A trilingual professor and administrator with 10+ years experience.
A professional research methodology expert and consultant to governments, non-profit, and for-profit organizations/ institutions globally
Academic setting:
Published critically acclaimed resource book for policy planners, for-profit and non-profit practitioners of development, for instructors and students of development practices in the Global South.
Expanded department curricula to include new courses on globalization, and creativities Instituted new major/ minor tracks with a vocational component
Transformed the classroom into a space for innovation, critical thinking, and civic engagement.
Enhanced student experience through live story-telling events, self-publishing, and shared governance
Corporate setting:
Launched CRIA, a Beauty and Wellness company and made it profitable in 3 years.
Led project teams to develop design concepts and user scenarios.
Developed veritable models & frameworks that communicated patterns, processes, regularities, and meaning observed in user-research
Delivered specialized research findings and highly effective solutions to user-problems related to product market leaders like Sirius Satellite Radio, Apple, and Leap Frog.
Investment Details
We are Offering 10-15% Equity at a $4M Pre-Valuation.
Internal rate of return: 25%
cash on cash return: 3X over 5 years and 9X over 10 years.
“After Cria, my hair was just so beautiful: so shiny, soft and still had it’s normal volume and thickness. What was most remarkable for me was the strength of my hair. It was just like my hair was before I began coloring it. I’ve been coveting it and only using it before big events and nights out because truly, I’ve never seen my hair in such great shape after a product. Honest! I implore you to give Cria a try. It's SO good!”
— Katie O' Sullivan
THE GREEN PRODUCT JUNKIE
“After using CRIA for 1 month, my hair feels shinier, thicker! My brows too! I can’t wait to see what happens in the next month!”
— Guo Wei G.
INSURANCE AGENT
“I was experiencing a receding hair line. After using CRIA for a month, I can see some baby hair! And love it’s lavender smell!”
Serene K.
ACTRESS
FAQ
What makes CRIA Hair a better option than its competitors?
Organic hair care is a $9B global market, with COVID that has only exacerbated the need for better, minimal, natural/organic ingredients that are good for the body. CRIA is good for your hair because it’s good for your body. Our 4-ingredient, 100% organic formula is the need of the hour, not just of the future. People are looking for us right now, urgently, and are willing to pay a premium for it. The timing is right. Brands have to be honest, relatable, and sustainable to appeal to a wide audience. CRIA’s appeal lies in its family origin which makes it relatable to all people, irrespective of their demographic alignment. COVID brought us home to our families, forcing us to see how our selves are inextricably bound with our immediate family members, and how important they are to our survival as humans in this time and space. CRIA is a heritage brand, looking to connect our family legacy with yours, changing how we do and think about hair care one family member at a time, everywhere. CRIA’s minimalism is what makes it sustainable and deliberate. CRIA’s unique formulation and messaging are are-point for our times. We believe great hair begins with self-care. Our standpoint is empathy for your hair, for your body. We don’t grow hair. But we align with and empower the body to give you healthier, stronger hair that lasts without any side effects. There is a difference. People can walk over shards of glass for a healthy head of hair which means they will use anything that fulfills this deep need. But you don’t have to, is what we’re saying. What destroys the body piece by piece cannot be worth the perception of healthy hair. We believe when the body feels good, it does what it does best, giving you great hair. And that’s why CRIA Hair is a better investment.
What returns can I expect from investing with CRIA Hair?
Internal rate of return of 25% or cash on cash return of approximately 3X over 5 years and 9X over 10 years.
Why is now the time to invest with CRIA Hair?
The CAGR of the Hair Care industry is growing at 20%+ from 2020- 2030. Not only that but the Global Hair Care industry is at a $9B market cap, adding onto that covid has already caused a 400% hair loss rate-making CRIA Hair the ultimate all-natural solution for consumers.
When do I start seeing returns?
Internal rate of return of 25% or cash on cash return of approximately 3X over 5 years and 9X over 10 years.
What Are You Looking For in an Investment?
When you look for an investment opportunity –and I know you probably have seen some already- what are you looking for?
Is it the return on your investment?
Is it the impact or added value?
Did you think of the market potentiality?
And what about momentum?
I’m here today to give you some answers, only to find the investment that benefits you the best.
I bet you have never imagined yourself investing in a haircare product like CRIA, but we’ll come to this later on. Now you may be wondering what is the opportunity here.
Here's a quick example of how investors benefited from investing in the haircare space that is Cria Hair in 2020 functional beauty, which is the creator of customizable haircare, including body care and skincare received 130 million from L Catterton, which is the biggest private equity firm, focused on CPG and is also part of LVMH. The main goal of such an investment was to accelerate the product offerings for functional beauty to support their worldwide expansion and also to refine their manufacturing capability.
Since that investment, profits for functional beauty have increased to 44 million from just under 10 million. The number of employees has increased to 166, which is an increase of about 15% from just last year. And the average salary for employees is 270 K. This example carefully exemplifies how haircare is the fastest growing segment within prestige beauty, especially in the context of COVID.
In the haircare movement, three things are important, high-tech innovation, fewer as well as better ingredients, and proven results. And so if you can really simplify haircare, in terms of how you apply it as well as ingredients, customers are going to love it. And therefore CRIA is at the heart of this holistic healthcare movement.
So why should you invest in CRIA at this moment? Two reasons let's start with economics. The organic hair care global market is a $9 billion market. Asia Pacific is the largest with a CAGR of almost 6.1%. Middle east and Africa are the fastest growing with a CAGR of almost 9.1%.
Nigeria is a $400 million haircare market. India is a $4 billion organic market. Cria has almost 1 million in back orders too. So if 93% of our customers do live in these spaces, then export was always going to be part of our strategy. But what makes CRIA super desirable in these cultural spaces is one.
Familiarity and unfamiliarity, it's familiar because it's an oil-based product. And traditionally in these cultural spaces people, both men and women, use Hairwell for scalp and hair. It's not something they need to be educated on. It's something that they have grown up doing, but CRIA is unfamiliar because it is not just an oil, It is an oil-based product that is super easy to use, super light, super easy to wash off, and has a fantastic fragrance.
The second reason is that there's been a 400% increase in hair loss due to, COVID not just when people have contracted the disease, but due to stress, and we all know that stress can lead to massive hair fall. And that's what COVID has done. It has started getting the body in a way that the body has been rendered so vulnerable that we haven't seen this in the last time. So casual care is no longer an option. Self-care has to be conscious and it has to be mindful. And that is why we see that plant-based beauty space has seen a dramatic increase almost by 45%. And if you look at the searches today for organic, plant-based, minimal ingredients, easy-to-read ingredients, free from synthetic chemicals have increased by almost 25%. What has also happened is what we call value purchasing, where people know and understand that their consumption choices impact standby.
And I saw that, when, because of COVID people were home, guards were home, the sky was bluer, the birds chirped, and the dolphins came out to play. So people understand how they treat their bodies, how they use the products, whether it's on their body or inside of their body, whether it's topical or ingestible has an environmental impact.
So they're willing to pay more now for products that are ethically sourced products that are plant-based. They're also supportive of companies that have ethical environmental sustainability, very much baked into them. So we are interchanging times. and CRIA is very much at the forefront of that. We are vegan gluten-free and cruelty-free. Our formula is a family formula that was perfected over 20 years by a biochemist father and a homeopathic physician mother.
It's something that we want to honor as part of a family's legacy. So it's not something that was created just in a lab. It takes time, passion, perseverance, and dedication. It takes a village and it's going to take you, and it's going to take us to really bring hair care, to be about the self-care, and to be about the body.
We are here to give you the best return on your investment, and we are not just speaking about 3-9X returns we are speaking about gratitude. When you support CRIA, you're supporting an accelerating and already holistic healthcare movement that is all about simplicity, simplicity in terms of ingredients. And in terms of application, you're also going to love your own hair while at the same time feel completely proud of supporting the brand that is an ideal therapeutic company. Did those who may be suffering from the ravages of COVID and or chemo, in your family, in the community, and the world at large, you will also shift a hair loss paradigm that right now is all about shaming people.
The current product profit margin stands at 74%. And by doing in-house production starting this year, and hopefully, next year as well, we're going to increase those profit margins by almost 20%. So you can do the math as a five to seven year growth plan includes men's grooming products, which is a $70 billion market.
Includes deans customized grooming products, which is an $80 billion market. And then also pet grooming, which is a $270 billion market. So the future is bright for CRIA and as founders, we will get to that future. And we invite you to be part of this vision.
You don't have the expertise to invest in haircare? Fair enough. Real data can help us make a very informed decision. By now, you have been given enough data to make an informed wise decision to be a part of our vision and to be a part of the next Big Thing.
